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ALS Awareness Events

Complete: 2023 Hike x Brunch

Posted on by MOFF
22
Feb

Welcome to the 2023 Hike x Brunch! This is the 10th year the MOFF community has hiked to remember Martha Olson-Fernandez, all those living with ALS, and all those who have succumbed to the disease. Over the years, the event has evolved into an ALS awareness event and has welcomed participants from CA, AZ, NY, OR, TX, and even the UK!

Hike: February 25 & 26: The hike portion of the event will be scaled back in SLO this year (the Fernandez Family will not be present because they are planning a wedding), but everyone is still encouraged to hike to raise awareness of ALS! Flowers will be at the base of Felsman Loop at the Patricia Street Trailhead of Bishop’s Peak on Saturday. Martha’s memorial bench is located on the west side of the loop. Don’t forget to tag @moff.cureals on Instagram

Happy Birthday, Martha! (24-Feb)

Martha's Hike Playlist

National Chowder Day is on Saturday, February 25!

Brunch: MOFF has been selected as Splash Café’s local charity partner! MOFF will receive 10% of chowder sales on National Chowder Day! National Chowder Day will be celebrated on February 25th & 26th at both Splash Café locations (Pismo Beach and San Luis Obispo). The MOFF team has worked with Splash for almost every single Hike x Brunch. We are incredibly grateful for their partnership and for the opportunity to highlight the ALS Community presence on the Central Coast.

Learn more about the collaboration and how to support on the Splash Café website

NATIONWIDE SHIPPING INSTRUCTIONS BELOW

Order chowder for NATIONWIDE shipping on the Gold Belly website. Use discount code SPLASH10. Valid Friday (24-Feb)-Monday(27-Feb) on orders over $50.

Tags: ALS Awareness Events

Natalie Fernandez
Program Director, CFO
Natalie is the associate project manager of clinical development at Viracta Therapeutics in San Diego, CA. In her spare time, she works as the program director and CFO of MOFF. Well connected within the ALS community, Natalie runs the ALS Research Paper Review Initiative (ALS RPR) and is a member of the ALS Association National Chapter Patient and Caregiver Advisory Committee (PCAC). Natalie completed her MBA degree in Pharmaceutical and Healthcare Business at The University of the Sciences in Philadelphia in June 2019. She holds an undergraduate degree from NYU in Communicative Sciences and Disorders and Spanish.

Andrea Fernandez
Director, Secretary
Andrea is currently working for Plaid in San Francisco, California. She earned her B.S. at California Polytechnic State University at San Luis Obispo. Andrea chose to live abroad and teach in Spain for a year prior to moving to San Francisco. She is currently enjoying the NorCal city lifestyle and looking forward to all that is to come.

John Ronca
Board Member
John joined the MOFF board of directors in April 2020. Bio coming soon.

Cheri Humphrey
Board Member
Cheri Humphrey joined the MOFF board of directors in August of 2019. Cheri grew up in Dixon, CA and moved to San Luis Obispo to attend Cal Poly. It was there that she met her husband Jim. They now reside in SLO and have a daughter, Victoria and a son, Riley. Cheri is instrumental in the operations of the iconic Madonna Inn, which she has been the manager of since 1989. Cheri and her family have been ALS advocates since the inception of MOFF. We are honored to have Cheri as part of the board to guide community outreach and continue raising awareness of ALS prevalence on the Central Coast.

Ian Parkinson
Board Member
We are very excited to welcome San Luis Obispo County Sheriff, Ian Parkinson, into his second two-year term as a member of the Martha Olson-Fernandez Foundation Board. Ian has served as Sheriff since 2011 and is well known in the community for this tireless efforts to improve the law enforcement processes of SLO County. Ian knew Martha Olson-Fernandez and has been a supporter of MOFF since 2012. We are very grateful for his commitment to help us carry out our mission to fight ALS through patient care and research. We look forward to utilizing his strategic insights and community outreach to further the MOFF mission.

Larry Fernandez
Director, CEO
Larry is currently an executive for a private vegetable seed company. He has been an entrepreneur in the seed industry for 35 years. He is the proud father of Andrea and Natalie and enjoys watching them pursue their education and practical learning through their job experiences. When time allows, Larry enjoys hunting and fishing. His desire is to find a cure for ALS.